L&M Floor Covering
Website Design | Website Dev | Branding | Copywriting
Located in Tacoma, Mike Caviezel of L&M Floor Covering has over 30 years of carpet installation expertise. Recognizing the potential to expand L&M Floor Covering’s reach beyond word of mouth, our collaboration aimed to bring his business into the digital spotlight.
Challenge
L&M Floor Covering had a solid referral network, but lacked digital presence. The goal was to showcase Mike's carpet installation experience online and grow his client base.
Approach
Website Development
Developed a website that reflected L&M Floor Covering’s technical expertise and industry knowledge.
Local Roots, Now Online
Set up Google My Business to ensure L&M was discoverable in online searches.
Digital Portfolio
Transformed the website into a digital showcase, featuring a portfolio of work over the year’s and implemented SEO strategies to enhance online visibility.
Logo Design
Designed a memorable logo embodying L&M Floor Covering's brand.
Results
Expanded Reach
Expanded L&M Floor Covering’s network through the development of a website, branding, and marketing strategies.
Increased Online Visibility
Optimized SEO strategies resulted in improved search rankings, making L&M more discoverable to potential clients.
Highlighting Expertise
The website includes a digital showroom, effectively displaying L&M Floor Covering’s services to a larger audience.
By blending the authenticity of a local small business with the reach of digital platforms, we've successfully brought L&M Floor Covering’s services to a wider audience. This case study highlights the potential for growing local businesses through strategic yet human-focused digital marketing.
