NPDESPro
Website Design | Website Development | Social Media Management | Copywriting | Strategy | Blog | Email Marketing Campaigns
Since 2014, NPDESPro has emerged as an innovative stormwater software solution. With a sleek and modern brand, the tech company aimed to redefine stormwater management for Municipal Separate Storm Sewer Systems (MS4s).
Challenge
NPDESPro faced the challenge of marketing a niche software solution and establishing a strong online presence tailored for the public sector. This case study explores how Victoria, the sales and marketing assistant for NPDESPro at the time, worked to develop the company’s online presence, from website design to a comprehensive digital marketing strategy targeting city and counties, specifically public works departments.
Approach
Website Design
Developed a modern website that mirrored NPDESPro's technological innovation and commitment to stormwater management solutions.
Social Media Management
Managed social media platforms with a focus on content creation that communicated the software's features, benefits, and real-world applications.
Content Creation and Blogging
Authored regular blog posts highlighting the significance of stormwater management, the impact of NPDESPro’s solutions, and industry-specific information.
Email Campaigns
Designed and executed targeted email campaigns to communicate the importance of NPDESPro in helping cities efficiently manage NPDES requirements and annual reporting.
Results
Brand Positioning
Established NPDESPro as a technological leader in stormwater management with a sleek and modern brand identity.
Targeted Content Engagement
Social media content and blogs effectively engaged the target audience, showcasing the software's importance in addressing NPDES compliance challenges.
Software Visibility
Increased visibility of NPDESPro software by highlighting its critical role in helping MS4s maintain stormwater programs and comply with NPDES regulations.
With tech sophistication and effective outreach, NPDESPro has become an essential tool for MS4s navigating NPDES regulations. This case study highlights the importance of on-brand content creation, social media management, informative blogs, and targeted email campaigns when marketing a niche software solution.
