McInnis Engineering
Website Design | Website Development | Social Media Management | Copywriting | Strategy | Blog | Email Campaigns
McInnis Engineering is a civil engineering firm with community-driven values. Principal Jeff McInnis, P.E., with over 30 years of expertise in the South Sound region, wanted to bring a local touch to his firm's brand.
Challenge
McInnis Engineering officially launched in December 2021. Victoria worked for McInnis Engineering as a marketing coordinator and set forth with creating a launch campaign, setting up social media platforms, developing a website, and bringing the business online. The challenge was twofold: not only to begin from scratch but also to infuse a local, downhome feeling into the brand’s online platforms.
Approach
Website Design and Development
Built a website that highlighted the expertise of McInnis Engineering while also capturing the importance of the local community.
Social Media Management
Established and managed social media platforms to connect with the community and provide updates and information on local events.
Monthly Blogs
Aligned with McInnis Engineering’s core values, Victoria writes monthly blogs highlighting community events. This not only adds a personal touch to the brand but also helps promote other local small businesses.
Google My Business
Set up and optimization of Google My Business, making McInnis Engineering easily discoverable online.
Email Newsletters
Monthly email newsletters that not only inform clients about the firm's latest updates but also include community spotlights.
Results
Increased Online Visibility
Optimizing Google My Business and implementing SEO strategies contributed to a noticeable increase in online visibility.
Social Media Presence
Social media platforms have become interactive spaces, allowing the community to engage directly with McInnis Engineering.
Brand Consistency
The downhome, local vibe has become synonymous with the brand, resonating with their target audience.
For McInnis Engineering, it’s not just about being online; it’s also about blending firm expertise with a community-focused approach. This case study highlights the effectiveness of combining professional know-how with a community-oriented strategy for a brand that resonates authentically in the local landscape.
